Google Analytics – GA4 Deployment
IBIS will switch to GA4 on Wednesday 21st June 2023
On the night of Tuesday 20th June 2023 we will switch from Universal Analytics (UA) to GA4. The purchase events you currently receive in UA will cease and begin to show in GA4. This means there will be no break in your Google reporting
Do I need to do anything?
If you have not already set up GA4 you will need to do this in your Google Tag Manager and Google Analytics account now. Here is our knowledgebase article on GA4 set up. If you have a digital marketing company that does this for you and they have any questions please refer them to the knowledgebase article or to email firstname.lastname@example.org.
Will all the GA4 events be available?
In the first instance only the purchase events will be available. We will roll out the remaining events when we release our newest version of IBIS e-commerce.
I have already switched to the new version of IBIS ecommerce and changed our booking links. How will this effect me?
If we have already helped you transition to the new version of IBIS ecommerce, you do not need to do anything, you are already receiving GA4 purchase events. The other GA events will be coming soon.
What is the newest version of ecommerce and how do I get it?
Our new ecommerce product includes updates, new features, the remaining GA4 events and a restructure of the URLs. We will be in touch when this is ready for your business and the actions you need to take to activate it.